Luminary Group’s core services consist of full-service marketing and licensing, asset optimization, expert witness and valuations and policing.

Marketing and Licensing Services

Luminary Group develops customized licensing and branding strategies for its clients in order to create new income streams (or maximize existing ones). This in turn enhances the long-term value of our clients’ assets. These strategies are applied to areas such as:

  • Merchandise programs
  • Advertising campaigns
  • Endorsements
  • Sponsorships
  • Branded lines
  • Brand Extension
  • Co-Branding
  • Life-story rights

Expert Witness and Valuation Services

Luminary Group’s executives have managed countless prestigious brands, and in the process generated thousands of deals for its clients. As a result, our experience and qualifications are often sought after for valuations, expert witness engagements and consulting. Some of the areas we navigate include:

  • litigation valuations
  • estate planning
  • divorce proceedings
  • business transfers
  • tax matters
  • merchandise, advertising & promotional campaigns


Infringements dilute the value of intellectual property and undermine licensing and branding efforts. Thus, policing is a critical component in protecting the equity of intellectual property, and yet, few licensing agents have the experience and bandwidth to perform this service properly. Luminary Group is adept at assessing and often resolving such matters.